Xinh Đẹp
A portrait story about womanhood, growing past old wounds and blooming anyway. Published in Vogue Italia.
Overview
Xinh Đẹp means beautiful in Vietnamese. The project is inspired by women who grow out of past traumas and the stigmas put on them, and blossom regardless. Florals, gold and soft pinks carry that idea through every frame.
Approach
A full team shoot on a set built from roses and cherry blossom. Close beauty framing for the makeup and gold-leaf details, then a wider frame to show the styling, all in warm, soft light.
Strong like an ox but delicate as a flower.From the Xinh Đẹp concept
The sculpted hair reminded the team of a bull's horns. Rather than stubbornness, the story reads it as endurance: holding on through hard times like an ox in the Vietnamese rice fields, and still blossoming.
Credits
- PhotographerKeion @steezmedia
- Muse@missgoldheartedlioness
- Makeup artist@gorlushko
- Stylist@yalysastudio
- Set designer@nik.olsm
- Art director@uberalles
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