Commercial · Lifestyle campaign + e-commerce

McMarden: Season 1

A lifestyle campaign and studio e-commerce set for McMarden's first season: workwear colors, a citrus garden and a slow morning.

Man in a green beanie sipping coffee on a ladder in a citrus garden

CategoryCommercial · Campaign

ClientMcMarden

RolePhotographer

DeliverablesCampaign + e-commerce

Overview

Season 1 needed two things: campaign images with a story, and clean product images for the store. The campaign follows one character through a morning at home, from coffee on the ladder to watering the garden.

Approach

Natural light and real locations for the campaign, letting the greens and oranges of the garden echo the beanie and bandanas. Then the same looks shot on white in studio, with full looks and close fabric details for e-commerce.

Close portrait in tortoiseshell sunglasses and a green scarf

Pouring coffee in the garden in a navy chore jacket

Watering the garden with a hose in a two-tone jumpsuit

Portrait through bare branches with an orange bandana

Lavender jacket by a window with a drink in hand

Reaching into an orange tree in a navy jacket

Close portrait in a lavender jacket by window blinds

E-commerce · Studio

Lavender wool jacket with a tie scarf on a white background — Lavender jacket

Navy jacket with a red lining on a white background — Navy jacket

Full-length look: green shirt and cream trousers — Full look

Two-tone green and cream jumpsuit detail — Jumpsuit

Tie scarf and pocket detail on lavender wool — Detail

Navy wool and red lining detail — Detail

Credits

PhotographerKeion @steezmedia
ClientMcMarden

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