Commercial · E-commerce + lifestyle

Conca Fight Gear

Rash guards, fight shorts and a sports bra set, shot for Conca at Metroplex Gym: lifestyle images for the brand and clean product detail for the store.

Athlete in a black and purple rash guard with her guard up in a dark gym

CategoryCommercial · Apparel

ClientConca Fight Gear

RolePhotographer

LocationMetroplex Gym

Overview

Conca needed one shoot to cover two collections: the ALLIN / Mindset rash guard and fight shorts, and a Conca sports bra and compression short set with a hand-drawn calavera print. Every piece needed lifestyle images, full-length views and close detail.

Approach

Low-key gym lighting to keep the brand's dark, gritty feel, with consistent full-length front, side and back views for e-commerce, then tight detail on every print and logo so the color and placement read accurately online.

Athlete in the ALLIN Mindset rash guard with her guard up in a dark gym

Head down, showing the purple ALLIN sleeve print

Throwing a knee in the rash guard and fight shorts

Front view of the Conca sports bra and compression shorts set

Three-quarter view of the Conca sports bra with a rose print

Full-length front view of the ALLIN rash guard and shorts

Full-length front view of the Conca set, hands on hips

E-commerce · Product detail

Rash guard print detail with ALLIN, Mindset and Conca logos — Rash guard print

Back print detail: the yellow 82 graphic — Back graphic

Fight shorts detail with the Mindset and C logos — Fight shorts

Mesh shorts pocket and crest detail — Shorts detail

Racerback with the gold Conca C crest — Sports bra back

Compression shorts print: a calavera portrait with roses — Shorts print

Credits

PhotographerKeion @steezmedia
ClientConca Fight Gear
LocationMetroplex Gym

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